How to Spot Fake Gucci Bags: 7 Ways to Tell Real Purses

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Emma Stone and Margot Robbie are just two of the countless high-profile celebrities who are fans of Gucci.


The Italian luxury brand, which is in the midst of a creative reboot under creative director Alessandro Michele, boasts some of the most gorgeous handbags and purses that any fashionista would want to find in her closet.

Gucci's global popularity has made the brand a target for counterfeiters. If you've been considering buying a Gucci bag from an unauthorized reseller, be sure to check the bag carefully first.



In November 2019, NBC Washington reported that more than $2.2 million worth of handbags were seized at Washington Dulles International Airport earlier that same month. The brands that were counterfeited included Chanel, Prada, Dior and Gucci.

"Counterfeit consumer products fund transnational criminal organizations, are manufactured in unregulated facilities with substandard materials, and can potentially harm American consumers, hurt our nation's economy, and steal revenue and brand integrity from American businesses and trademark holders," said Casey Durst, director of Customs and Border Protection's Baltimore office, in a statement.


While not all unauthorized online stores sell fake Gucci bags, you should always be vigilant when buying designer products online.

Where to Buy Real Gucci Bags


For fellow shoppers who want to add a new Gucci bag to their collection, the following retailers offer the best selection of Gucci products online.

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